The BBA program of JD Birla Institute covers all aspects of contemporary business and management studies. General management discipline, along with specialized knowledge areas are taught with the help of contemporary pedagogical support. This prepares students to compete successfully both in the field of higher education as well as in professional fields. The Institute focuses on inculcating entrepreneurial abilities among students so that they can engage in business and professional activities right after graduation. Students are actively encouraged to participate in extracurricular activities and are important stakeholder in academia-industry interactions.

Course Highlights

  • Business Fundamentals
  • Business Economic Outlook
  • Entrepreneurial Skills Development
  • People Management
  • Contemporary Marketing & Financial Concepts and Tools
  • Corporate Taxation & Business Tax Planning
  • Business Research
  • E-Commerce
  • Business Project Handling
  • Business Communication & Personality Development

Student will be evaluated on each subject / paper (theory/practical) under both:
a) Continuous Internal Evaluation (CIE): 40% weightage CIE includes written class tests, assignments, seminars, tutorials and/or laboratory assignments.
b) End-semester Examination (ESE): 60% weightage Six ESE will be held, one at the end of each semester.

Course Duration: 15-17 weeks per semester with 20-26 classes of 1 hr duration per week.
Course Timings: 12:30 pm to 6.30 pm (Monday to Friday ) and 10.30 am to 3.35 pm (Saturday)
Class Size: 60-65 students

Admission Information

Click here to check Admission Details (Eligibility Criteria, Admission Procedure, Fee Details, E prospectus , Important Dates)

Job opportunities

Job opportunities
  • Manager (Marketing)
  • Manager (Sales)
  • Financial Manager
  • Project Manager
  • Event Manager
  • Customer Support Manager
  • Service Manager
  • Portfolio Manager
  • Database Manager
  • Accounts Manager
  • Independent Entrepreneur
  • Business Data Analyst
  • Logistics & Supply Chain Executive
  • HR / Personnel Manager; Industrial Relations Management
  • E-Commerce Planner & Executive


The final degree will be awarded by Jadavpur University